Ford yanked the covers off a new concept model at the 2013 Detroit Auto Show on Tuesday morning showcasing the brand's evolved styling language but more importantly, its future vision for pickup trucks and how they'll improve fuel economy.
The Blue Oval won't say (yet) if the new EcoBoost-powered Atlas Concept directly previews the next generation of its best-selling F-150 series, but the truck's size and overall presence suggests that it does.
“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”
While the exterior design of the Atlas Concept aptly evolves Ford's current DNA, the devil is in the details with the automaker making use of an assortment of active aerodynamic elements to reduce wind resistance.
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