Cadillac ELR

Multiuse platforms must’ve become one of the best strategies ever created by the car industry in the last years. The idea of not having to start every project from scratch was always a temptation in many aspects, but the biggest barrier was finding the right “tune” between saving money by sharing and giving project freedom for each car. After decades of many GM experiments, this coupé’s proportions now arrive to prove that car-wise, there has never been a Cadillac like ELR efficiency-wise, technology-wise or otherwise-wise!

The first picture’s contrast between the writing style of brand and model’s names is a great example of what Cadillac has done in the last decades to stay successful and profitable. That excessively extravagant style from the 1950s could have been beautiful and irresistible (for many people it still is, in fact), but it wasn’t hard to expect it wouldn’t last long. Not only because of the plain time passage, events like the oil crises and the technology advances had a huge influence at the very concept of an automobile, which demanded a huge attention from the involved companies to keep offering something the customers would be willing to buy. This was a very important point specifically for GM’s luxury marque because after the drastic changes performed during the 1970s and the 1980s, their cars survived the following decade pretty much adrift. That’s why the 2000s seen such a revolution created by Cadillac: the whole new design language came with replacing the older projects with not only up-to-date ones but also shared with GM’s other brands, enabling it to participate much more intensely at the upcoming technologies’ development. ELR is precisely the youngest result of this new operating strategy, because it’s the luxury version of GM’s urban hybrid cars – that’s right, this car shares very much with Chevrolet Volt and Opel/Vauxhall Ampera.

If you’re familiar with the Converj concept, it won’t be necessary to explain very much about the design. ELR comes as its production version, so the designers’ idea was to keep the changes to a minimum. The design was smoothened, indeed, but it seems more elegant now. Some measures were changed in order to fit Volt’s platform, but they’ve also helped this car to avoid resembling the coupe CTS too much. But besides the boomerang-shaped lights, imponent front grille, gorgeous 20” wheels, LED-composed headlights and the typical very strong cuts and creases, the cabin really brings the expected finesse. Its four passengers will all enjoy very spacious individual seats, whose stitched leather can be paired to several options of coating colors and materials, including fine woods and real carbon fiber. And if you’ve noticed the big central console, this is one of Volt’s genes. The pictures show the T-shaped 288-cell, 16.5 kWh battery lies at the car’s center, to work with the two electric engines and the gasoline one, a four-cylinder 1.4L. This combined powertrain results at 208-hp power and 295-lb-ft torque, which doesn’t achieve the same performance as the sedan’s because they’re lighter cars: it’s estimated that ELR will make the 0-60 mph in around eight seconds. The all-electric mode’s autonomy will be 35 miles, extended to 300 miles with the 1.4 and technologies like regenerative braking. ELR will be priced only when closer to hitting the streets, which will be done around the end of this year.

Mercedes-Benz CLA

When in Rome, do as the Romans do. Like many other pieces of popular culture, this phrase has proven itself an excellent advice millions of times. Mercedes has already shown several cars which two decades ago would be seen as an apocalypse prediction, but most of them were experiments, to find out what the market would want for the near future. Only some turned successful, but the overall result was excellent. The car you’re about to meet is the best prove that these Germans did find the right track to follow, once again.

Like many specialized texts have already stated, if the Mercedes cars were people with some sort of family relations, CLA would surely be a son whose both parents were the current generations of A-Class and CLS – this last one, in turn, could even be thought as a result of E-Class with CL. But before thinking of very unusual ways to use the family concept, the Germans deserve the bigger applauses for obtaining that mentioned knowledge concerning the car market in nowadays. In other words, since CLS’s concept has proven itself successful in sales and harmless to E-Class, later they started to think of reducing this formula’s scale. On the other hand, it’s easy to see they’ve finally found how to make A-Class prosper, so it would be very nice to take more advantage of that. So the sedan showed at these pictures is another result of the very concept that in Renault has just generated Captur. Examples like these are highly unlikely to bring conceptual revolutions because they’re the mere merge of other concepts, but once again this doesn’t come as a complaint at all. The truly meaning here is that Mercedes realized that cars like CLA are the right track to follow, so from now on it’ll be very hard to see this automaker releasing another “experimental” car. It is true that they needed to forget some of the old rules, but the final result is the much wider propagation of the image they’ve built through all these years.

There’s no doubt that image includes their particular standards for comfort, design, quality and performance, but what would those forgotten rules be? One of them is the front-wheel-drive, so far only used by the hatchback CLA shares platform with. But these cars are much more related than that: the newcomer is its sedan version, which is confirmed by the very similar front and side sections. But their biggest difference is conceptual, rather than at the measures: the hatchback is clearly much more sporty, designed to attract younger buyers while CLA still seek this public but using a more elegant style, with a less obvious way of expressing A-Class casuality. The specifications list will lead to notice that this car isn’t bigger than North-American compact sedans – Dodge Dart, for example, is 0.6 inch longer and has a 0.1 inch longer wheelbase – but offers very much from Mercedes’ equipments portfolio, of course. However, there’s an optionals list including panoramic sunroof, aluminum or wood internal details and item packages: Sport, Premium and Multimedia. Other specs concern the engine options: 120-hp 1.6L for CLA 180, 150-hp 1.6L for CLA 200, 210-hp turbo 2.0L for CLA 250 and 170-hp diesel 2.1 for CLA 220 CDI, always with a seven-speed dual-clutch transmission and the optional 4Matic all-wheel-drive. But while you wait for the AMG version, here’s an interesting tidbit: even the urban versions have a 0.23 drag coefficient. This is one of the best numbers of the current production cars.

Infiniti Q50

Have you ever noticed that some automakers can become really confusing with the alphanumeric codes used to name their cars? BMW and Mercedes-Benz at least stick to numbers no longer according to the car’s engines, but other strategies seem to be understood only by their own creators. A few days ago Infiniti has announced some changes to theirs in order to simplify it, but also showed some very interesting small teasers. So what could be a better way to release that new naming method than with a whole new car using it?

There are many cases of cars which couldn’t succeed marketwise mostly because of a bad name choice, even when they were good on everything else – you might want to check out what caused Alfa Romeo 164 to fail in China, Buick LaCrosse in Canada and even Mitsubishi Pajero in Spanish-speaking markets. But even though Infiniti’s nomenclature hasn’t such deep problems, the brand needed some struggle time before prospering. It was founded in 1989 with the exact same goal as Acura and Lexus: escape of dealing with Nissan’s lower-cost image to have better chances at the competition with the German luxury cars. Whether for the not-so-inspired design, bad publicity or neglecting some of the customers’ preferences, the 1990s ended with Infiniti very close to extinction, but they didn’t give up. There was adopted a whole new strategy, with several all-new vehicles focusing at sporty luxury including SUVs. At that moment there were FX35, G35 and a new Q45, not to mention the cars which have followed them. It were still the mid-2000s, but Infiniti was starting to discover what in nowadays is some sort of a “success recipe”: an automaker needs to give what the customers are used to expect from luxury cars, but treating this as a standard: it’s also important to combine that with any “extra features” that make it worth for them to give up other brands.

Q50 was chosen for this new turning point because it’ll fill a very important spot for this brand. After all, it’s intended to replace G37, which was an upgraded G35, which in turn was nothing but the very first Infiniti to become successful. They really wanted big changes once again, so Q50 presents a much more modern style. It’s very nice to see that the success of crossovers such as FX have made their influence at items such as the sedan’s long, round front section and the overall shape of all the items. This car carries the classic touch wanted by most of the luxury buyers but without looking old-fashioned at all. Besides these organic shapes could fit very well at most of the European cars, it’s nice to observe some very creative points such as the rear window cut – details like that denote a high-quality project, just like everyone wants to buy. The interior pictures show a huge level of sophistication wrapped in a very attractive design, crafted with high-quality materials and plenty of technology; the Infiniti InTouch system, for example, brings not one but two big touchscreens. This car will start with two V6 engines, a 3.7L with 328 hp and the hybrid 3.5L, which will be paired to the electric unit to result at 350 hp, but diesel options are expected for later. Besides, it’ll always use automatic seven-speed gearbox and rear-wheel-drive, with optional AWD.

Lexus IS 3

Do you know what does “L-finesse” stand for? This is Lexus’ latest design language, like Ford’s Kinetic or Hyundai’s Fluidic Sculpture. Toyota’s luxury brand is starting to succeed at the long-term desire of creating a more inspired style for their cars, an initiative that has recently received great help from LFA’s production. They’ve already renewed the bigger brother GS and facelifted the even bigger LS, but the entry-level became much more different. This article will show a little more about this “entry-luxury” sedan.

As it has been mentioned several times by the specialized press, each automaker has created their own visual identity in order to distinguish their cars from the competitors. Besides, this came in handy for the Eastern brands because of their own design issues of that time: those cars were excessively alike until the 1990s, all of them with too classic lines and plain shapes. The Japanese started to change that around the early 2000s, but the Korean took some more years. Lexus’ problem, in turn, wasn’t creating good-looking designs but more appropriate ones. The bigger complaints went to the fact that they didn’t look like the upscale vehicles they are, which led many people to mistake them for cheaper cars. Acura and Infiniti faced the same problems at some time, too, but neither took too long to solve it: Honda’s brand decided to follow the North-American luxury cars, with smoother volumes and straighter lines, while Nissan’s division tries to follow the Europeans: the organic shapes contrast with stronger creases and very well divided volumes, which helps to give a high-performance impression. And now Lexus seems to have found the path to follow by looking at its own homeland. The new IS proves that Lexus is investing on acute angles and strong creases, which have all been the Japanese recipe for sportiness for decades.

That’s what explains this front design which will certainly turn each and every neck from which this car passes near. Whether for the tuning-like aggressive air intakes, the headlights with separate-but-visually-connected LED part or the most imponent spindle-shaped grille you’ve ever seen, taking inspiration from the LF-CC concept car has worked very well for what’s Lexus’ sports sedan now more than ever. The sides preserved the elegance of few creases and taller windows, but with a hint of sportiness that will be finished with the rear section: that elevated rear window cut without following the door handles line comes from the very first IS, taking the memory back to 1999. The second generation made it more visible and imponent, giving a very nice look with the chrome contour. Now there weren’t big changes to its shape, but it became paired to a very strong line born beneath the B column: it rises in the exact same proportion as the rear windows, creating the very nice impression that the car is always moving – it’s a complete change from the first IS, where all those horizontal lines made it too bulky. And the Grand Finale is made by these tail lights which seem to take more space from the sides than the rear. Paired to the absence of many lines, they give the last section a slim look which could easily be found at many current sporty coupes. This is definitely the right car for who doesn’t appreciate “limousine-like” sedans.

The first official pictures show only the F-Sport version, so the ones who didn’t like the scarlet seats shouldn’t worry. However, it’s hard not to notice the beautiful interior, with plenty of black and chrome as most of the sportier cars. But Lexus states there’s much more to observe: the bigger wheelbase improves the internal comfort, while the whole cabin became more ergonomic. The luxury extremes were restricted to IS’s bigger siblings, but the F-Sport version brings aluminum pedals, perforated leather steering wheels and even metal details with 3-D effects. This car will be officially presented at the upcoming Detroit Auto Show at all its versions: IS 250, IS 350 and IS 300h – the hybrid one being the first one to bring the Lexus Hybrid Drive. The respective engine options will be a V6 2.5L with 200 hp, a V6 3.5L with 300 hp and a four-cylinder 2.5.